Eiffel Tower logo

Brass and steel patina

The Eiffel Tower logo symbolises Paris, its elegance and its technological prowess.
The transposition of a smaller-scale logo at the entrance of the Galeries Lafayette was intended for more symbolism, to arouse the curiosity of passers-by: taut cables held by small balls and attached onto a see-through panel for a modern and discrete display.
Looking at a wider vision to focus on the full shape of the design instead of its details, the overall imprint remains in the eye and visitors are reminded of the symbol that helps them understand the full picture.
The drawing of this miniature Eiffel Tower was inspired by string art, whose main asset is the continuity of lines in a given space. Once the project had been drawn up, the fixtures were attached onto the Plexiglas, and from then on the cables simply needed to be affixed. Ultimate stage: the wooden display unit that looks exactly like neighbouring displays will ensure the public’s safety when walking around the work.
Height: 3.60 metres – 3 millimetre cable – Diameter of the stainless steel circle: 6 centimetres.